iREAP POS in Epson Solution Day 2017

iREAP POS in Epson Solutin Day 2017 iREAP POS in Epson Solutin Day 2017 iREAP POS in Epson Solutin Day 2017

Located at Sheraton Grand Hotel Gandaria City – Jakarta, Epson Indonesia held an event entitled “Epson Solution Day 2017”. At this event, Epson Indonesia shares information on existing innovations as well as business solutions provided to invited guests.
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Many businessmen focus on the strategy of finding new customers (customer acquisition) and not paying too much attention to the old customer that they already had (customer retention). I see many ideas are born to try to acquire new customers but existing customers are not dealt with seriously and much left. Whereas, the businessman should run both so that business can grow better.
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Half Hearted Promotion - iREAP POS article UMKM
A few months ago, I ate together with two friends in one of the cafes in the Serpong area. This cafe owner is a fairly large group and famous in Indonesia. The food is quite tasty and the atmosphere is also comfortable. When we finished to pay, the waiter gives 1 voucher with value 100.000 Rupiah which can be used for the next transaction. He said that every 100,000 transaction would get 100,000 as well. Then my friend asked Why it could be only 1 voucher, when the transaction is 270,000?’. Waiter replied ‘It does not apply multiples’. Next, I asked ‘If we had each ordered separatedly with request to separate the bills, can we do that?’ He replied ‘It could be, but this one has not been separated since the beginning’. Last question for waiter was ‘why we had not been informed from the beginning?’. The waitress just smiled. An interesting classic story.


When I was going to write this article, I rememberes some occurrence that ever happened when I met the sellers or servers (people who give service). The communication that they give might have meant not to ‘harm’ customer, but in reality there are still communication which is still wrong and make customer uncomfortable even angry. As a business consultant, I feel unsettled because there are not many Indonesian companies which has good customer service so that they lack of strong competition.
Continue reading “MISCOMMUNICATION”