Marketing is always an exciting topic, and almost all seminars about the marketing world are always filled with participants. Every…
Author: iREAP Admin
Serqualogy = Service Quality (+Logy)
Talking about customer service (service) is never-ending and always a fascinating topic. Many parties agree that service is essential, but…
Marketing 4.0 For Culinary Business
You all will agree that Marketing 4.0 which is often discussed lately is very important to know. Marketing 4.0 is…
7 Franchise Business Tips
Buying a franchise business, aka a franchise, is an option for people to start a business. However, the community must…
Together with the President of the Republic of Indonesia, Joko Widodo, to discuss the progress of Indonesia’s MSMEs.
President Joko Widodo, Tuesday 18 June 2019, received the Indonesian Micro, Small and Medium Enterprises Industry Association (AKUMANDIRI) and three…
What is Customer Intimacy?
When the competition in the market is so tight, and customers are getting smarter, then the price war will no…
Build Customer Loyalty
All companies are competing to build ‘customer loyalty. Many succeeded but not a few failed because the strategies used were…
IS TRAINING CURRICULUM IMPORTANT?
Last week I ate at a restaurant in the Greenville area of West Jakarta. The restaurant sells Indonesian food menus.…
Handling Complaints From FRANCHISEE
As a franchisor, you must have received complaints from franchisees. From my observations, the complaints made by franchisees are among…