Located at Sheraton Grand Hotel Gandaria City – Jakarta, Epson Indonesia held an event entitled “Epson Solution Day 2017”. At…
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CUSTOMER RETENTION
Many business people focus on strategies to find new customers (customer acquisition) and don’t pay much attention to the old…
HALF-HEARTED PROMOTION
A few months ago, I ate together with two friends in one of the cafes in the Serpong area. This…
MISCOMMUNICATION
When I was going to write this article, I rememberes some occurrence that ever happened when I met the sellers…
HAPPY EMPLOYEE = SATISFIED CUSTOMER
Employee enthusiasm in your company in serving the customer is an important thing to create good/positive impression and always be…
Customer’s Reason Not to Buy The Product
As a business consultant, I still spent some time for once in a while to be mystery shopper directly. I…
INTEGRATED ‘MARKETING’ COMMUNICATION
Many SMEs businessmen who are still do not understand about how to communicate the integrated ‘marketing’ (Integrated Marketing Communication/ IMC).…
National Movement for Creative Entrepreneurs Upgrading
STEM participated in the National Movement for Creative Entrepreneurs Upgrading by introducing a social application (cashier), namely iREAP POS (Point…
CHOOSE, COACH, AND TREAT HR
On the previous article, I stated that one of the problems that are faced by Indonesian SMEs is unable to…