There are five essential parts in digital marketing, namely, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Marketing (SMM), content marketing, and others.
But in this article, you can learn more specific types of digital marketing, such as Google ads which are part of SEM, Instagram and Facebook ads, part of SMM, and so on. To make it easier to understand the type of digital marketing, read this article to the end; come on.
Types of Digital Marketing
Digital marketing is a promotion and marketing strategy that utilizes digital media. So, to implement this strategy on target, you must first know the type of digital marketing that is suitable and relevant to your business. Here are some types of digital marketing that you must know:
1. Social Media Marketing
Social media marketing is a promotion and marketing strategy using social media platforms such as LinkedIn, Twitter, Facebook, TikTok, Instagram, and others.
The purpose of implementing this type of digital marketing is to build business branding, increase brand awareness, build good relationships with the audience through engagement, and finally expand the market.
Some strategies usually implemented when implementing social media marketing include planning and creating content, publishing content on an ongoing and regular basis, working with influencers, communicating with customers, etc.
You can even implement paid advertising with a more targeted audience to achieve predetermined marketing goals. For example, you are using FB, Instagram, and TikTok ads.
2. Google Ads
Google ads is an online advertising platform provided by Google. This platform allows you to make settings for ad serving on Google search results, YouTube, Gmail, and other Google ad networks.
With Google ads, you can target ads specifically to audiences that are relevant to your business’s products or services. You can also select a different campaign type.
For example, Search, Display, Video, and App campaigns. Each campaign type has a different ad format and can be adapted to achieve other business goals.
Google ads can be a very effective digital marketing strategy. But you need to make a plan and manage it carefully so that the advertising budget is well-spent.
3. Instagram Ads
As part of a digital marketing strategy, Instagram ads are social media marketing because the implementation uses social media platforms. Instagram ads is an online advertising platform provided by Instagram.
In recent years, paid advertising on Instagram has become a way of promoting and marketing online. This is because Instagram users are numerous and spread worldwide, including Indonesia.
To be able to reach these Instagram users, you need to use ads that are already available on Instagram. Then target ads to audiences based on interests, demographics, behavior, and so on.
Types of Instagram ads include ads in feed, ads in stories (Instagram Stories), ads in Explore, and video ads. Each ad type has a different format, such as an image, video, or carousel. All you have to do is adjust it to your needs and relevance to your business.
Want to know more about Instagram marketing? Also, try reading the following articles:
- Get to know Instagram Marketing and its Benefits for Business.
- Instagram Carousel: Definition, Functions, and How to Make It.
- Instagram Ads: Benefits and How to Use Instagram Ads.
4. Facebook Ads
Like Instagram ads, Facebook ads are also part of a social media marketing strategy.
As a paid advertising platform provided by Facebook, you can place ads based on preferences and targets that you can set and adjust to your needs.
The advantage of placing paid ads on Facebook ads is that you can control your advertising budget and determine the price you are ready to pay for each ad click or impression.
That is, the more optimally you organize your advertising campaigns on this platform, you can increase the efficiency of their ad spending and achieve better ROI.
5. Influencer Marketing
Influencer marketing is a digital marketing strategy that requires cooperation between the company/brand and influencers.
Well, an influencer has the influence or power to influence the opinions and behavior of other people on social media or online.
You can run influencer marketing campaigns on social media platforms like Instagram, YouTube, Twitter, and TikTok. In principle, any medium, as long as the influencers you work with have a lot of followers on that platform.
This is important. These influencers must promote products through the content they create and share with their audience. This content can be in the form of unboxings, product reviews, tutorials, etc.
Have you ever heard of the term affiliate? Affiliate marketing is a way of marketing and promoting products by inviting third parties or affiliates to do so.
That is, these third parties have to market your business products or services. Later, if something sells, they will receive a sales commission based on the agreement.
Third parties who become affiliates can be web owners who register in the affiliate program that you open, bloggers, social media users, digital marketers, and even the general public who have the potential to sell online using the affiliate link that you have provided.
7. Virtual Reality Marketing
Virtual reality marketing is a digital marketing strategy that uses virtual reality technology to provide consumers with a realistic experience, thereby increasing brand awareness and building stronger customer relationships.
Virtual reality marketing can increase customer engagement. Besides that, it also creates a unique and unforgettable experience for customers. This is because customers can experience the product directly through VR devices.
For example, your business sells clothing products. Then, you create a virtual environment using VR technology so that customers can virtually choose and try on the clothes they want to buy first.
Digital Marketing Mistakes to Avoid
When deciding to implement a digital marketing strategy using one of the types above, try carefully planning. The goal is to avoid mistakes in implementing strategies that can make you lose. Some mistakes in implementing digital marketing that you need to avoid include the following:
- Not mature enough to determine the target market. Business actors often neglect setting specific targets because they can expand market coverage.
- Not familiar with consumers. Remember, consumers are human. There are psychological reasons for every decision they make, including buying goods/services.
- Ignore the algorithm. Digital marketing has the advantage of being able to display analysis results. Use it for better marketing moves based on the latest Google algorithm.
- Original and uninteresting content. Present promotional ads in a storytelling style that relates to consumer concerns. At the same time, you can combine good storytelling and copywriting techniques to improve the quality of promotion and marketing.
- The website is not interesting to glance at. Website is the face of business. Who wants to linger and find out more if her face is not attractive? Change the appearance and make sure the information is complete and easy to understand.
- The checkout process is complicated. Make sure consumers transfer funds before leaving your website or social media. Simple steps will be more desirable.
Types of digital marketing need to be adequately studied so that you can choose and determine which kinds of digital marketing are relevant to your business. To be more confident in implementing digital marketing strategies for business development, it’s a good idea also to read the various benefits here: Benefits and Advantages of Using Digital Marketing.