What is digital marketing, and give an example? Those who have just heard the term digital marketing may ask this question.
So, digital marketing is a business’s promotion and marketing activities, both to promote products, services and business services using digital media.
For example, websites, social media, email marketing, etc. Check out the full explanation in this iReap article; come on.
What is Digital Marketing?
The definition of digital marketing is the use of digital technology to maximize marketing and promotional activities.
The goal is to expand marketing reach, get more customers and ultimately increase sales and business profits.
What Does Digital Marketing Include?
Marketing and promotional activities that fall into the digital marketing category include:
1. Website Creation and Utilization
For business owners who want to implement a digital marketing strategy, you must create and utilize a website to implement content marketing, search engine optimization (SEO) and search engine marketing (SEM) strategies.
The website only displays the products or services that you sell. However, you need to provide various information and education that can be a solution to overcome the problems faced by customers.
For example, we use a landing page to display products and their specifications.
Then there are articles/content pages that review how to use the product, maintenance that needs to be done, problems that can be solved using the product, and so on.
2. Use of Social Media
Based on data compiled by the We Are Social website, it is stated that active social media users in Indonesia in January 2023 totalled 167 million people. Most of these social media users are looking for entertainment and shopping online.
With the development of people’s habits to shop online, which is more practical and time-saving, it would be a shame if you, as a business owner, don’t use social media for promotion and marketing.
That is why one way to implement digital marketing is to have active social media with content that is always up to date. This way, you can implement a social media marketing strategy, an essential part of digital marketing.
The use of social media also allows you to place paid advertisements with a broader audience reach. You can even target audiences more specifically based on demographics and other insight data.
3. Email is not just a matter of correspondence
In digital marketing, you also need a well-managed business email to make the most of. Using email allows you to email marketing for retargeting and remarketing.
Retargeting is a digital marketing strategy in which ads are shown to people who have interacted with your business before, such as visiting your website, viewing products, or leaving a shopping cart without purchasing.
Meanwhile, remarketing is a marketing strategy that involves sending emails or direct messages to customers who have taken specific actions, such as making a purchase or leaving a shopping cart without completing a transaction.
Businessman’s Goals Need to Implement Digital Marketing
The goals of digital marketing for business people include: building awareness and engagement, creating a positive image of the business, educating customers about products and benefits, and even building good relationships with consumers.
Apart from that, the digital marketing you apply will also help you create a customer database, analyze the strategies implemented, and ultimately can help you increase sales.
Digital Marketing Example
Some examples of digital marketing you need to learn more about include social media marketing, email marketing, content marketing, search engine optimization, search engine marketing, Google ads, affiliate marketing, and many more.
To understand how it works, you can continue reading the following article about the various types of digital marketing strategies you can apply. Click on the following link: Types of Digital Marketing Business Entrepreneurs Must Know.