The difference between branding and brand lies in the formation process. Branding is the process of shaping the identity of a company, product, or service, while the brand is the overall perception and reputation of the company. So, what is the difference between branding and marketing?
Be patient; you need to understand each aspect of branding, brand, and marketing from the explanations in this article. Let’s read until the end.
Branding is a term that comes from the English word “brand,” which means a mark. The definition of branding is a strategic process that involves the creation, introduction, and management of a unique identity that sets apart a product, service, or company from its competitors.
In the process, branding includes planning and executing the creation of a consistent brand identity. For example, defining solid design elements such as colors, logos, typography, font usage, and even communication style in delivering messages.
The goal, of course, is to make it easier for consumers to remember the product, business services, and everything about the company that undergoes branding.
However, in practice, branding is often confused with a brand. Despite that, these two terms are different. Continue reading to know the difference between branding and brand below...
The Difference Between Branding and Brand
Branding differs from the brand. If branding is the process of building the identity of a brand, then the brand is the result of branding, consisting of perceptions, emotions, and even the reputation of the brand. Here’s the explanation:
Simply put, branding is the process of creating an identity for a business, whether it’s for a product, business service, or the company itself.
Branding encompasses various elements, such as the company logo, colors, typography, slogans, jingles, and more. You must have seen advertisements that only display a logo, and you immediately know which company it belongs to, right? Displaying that logo is an effort to build branding.
As mentioned earlier, the brand is the result of branding. The brand is the overall perception and reputation of a company, product, or business service that is known to the public, a result of the branding process that has been conducted.
The brand is not just a logo or a visual representation like branding; instead, it is a tangible result that includes the feelings, thoughts, and opinions that consumers have about a company compared to others.
In simple terms, imagine companies A and B. What comes to mind and how do you feel when you think of both companies?
Certainly, specific feelings and thoughts are directed toward a particular company that sets it apart from others, right? Well, that is the result of the branding process that creates a strong brand image in the minds of consumers.
In addition to being often confused with a brand, branding is also often mistaken for marketing. However, these two are quite different.
The Difference Between Branding and Marketing
The terms branding and marketing are often used in discussing business marketing strategies. Despite having different goals and methods, they are still related. The following explanation will clarify the difference between branding and marketing:
Branding is the effort to introduce products, business services, or companies, with a focus on building the reputation or goodwill of the company. The ultimate goal of this effort is to gain and maintain consumers’ trust in your business.
How to conduct branding? You can use various visual media to portray the image you want to create.
For example, from choosing a business name, creating a unique and memorable logo, slogans, mascots, using specific colors, and more. All of these will become the unique identity owned solely by your company.
With such uniqueness, consumers find it easier to recognize and even remember the business products you offer when they see the logo, for example, or when they need a certain product.
In summary, the goals of branding include:
- Introducing the identity of a business, especially if it’s still new and not well-known to the public.
- Creating perceptions, trust, and affection among the public for the brand you own.
Once the business is known, trusted, and has a good reputation among the public, your company will find it easier to make sales.
So, if you want your business to become well-known and keep increasing sales, invest in building branding. The prospects will lead to increased profits for your business in the future.
As mentioned earlier, you agree that branding is not the same as marketing. Marketing comes from the English word “market,” which means the market.
The definition of marketing is the marketing activities that establish a ‘relationship’ between consumers and sellers.
This relationship is built through product imaging, product advertising and promotions, or direct sales to target consumers.
The primary goal of marketing is to sell business products so that they are widely purchased by consumers, thereby increasing sales and business profits.
From the explanations above, it is clear that branding is not the same as marketing. Branding is more focused on the process of building and introducing the brand, while marketing emphasizes the market aspect, which is selling products to the target market.
In addition, the most distinct difference between branding and marketing is the implementation period. Branding requires a longer execution time, while marketing can achieve business objectives relatively quickly.
Why does branding take a long time? Because building a brand that can be known by many people is not something that can be achieved quickly. On the other hand, marketing activities can achieve quick results as long as you apply the right sales strategies. For example, through special purchase promotions or discounts.
Now that you understand the difference between branding, brand, and marketing, you might also want to learn about promotions by reading “Promotion: Definition, Promotion Mix, and Its Benefits for Business.