Franchiseglobal.com – In this modern era, the role of digital marketing in a franchise business is very important, where the combination of digital marketing and conventional marketing will be potent.
The CEO of DK Consulting Group, Djoko Kurniawan, said that a brand could be recognized quickly and become viral if the marketing strategy is on target. Because without the right system, digital marketing will have no meaning.
“Digital marketing will be effective and run well in the long term if it is managed properly,” he said in an official statement received by the editorial staff of Franchiseglobal.com Thursday (26/7/2018).
According to him, a digital marketing that is done in the right way will be able to increase sales figures. This is because brand awareness will increase rapidly so that the product or service can be recognized by netizens who are the target market.
“So in my opinion, a brand franchise must immediately implement digital marketing techniques so that it can still compete in the midst of very dense competition. So those who don’t do it will definitely be left behind,” he continued.
As for the media that can be used to carry out digital marketing techniques, such as websites, blogs, and social media, where the website operates must be managed appropriately so that it always looks new and attractive.
“Currently, I see that there are many business people who have websites but they are not managed properly so that it looks unattractive because it is rarely updated. The appearance of the website is the same as merchandise in conventional stores. So if the store’s appearance never changes, it will be perceived as a store with old and unattractive items. Likewise, a website whose content has never been changed will look old school and unattractive,” concluded Djoko.
Senior Business Consultant | UMKM Expert
DK Consulting Group Jakarta
Email: firstname.lastname@example.org | IG: djoko.kurniawan | www.djokokurniawan.com