My flight schedule was at 7.35 a.m and I arrived in the airport on time which is at 6.45 a.m…
Author: Djoko Kurniawan
![service-perception-ireap-article-news](https://www.ireappos.com/news/wp-content/uploads/2017/08/service-perception-ireap-article-news.webp)
SERVICE PERCEPTION
The waiter treatment that we perceived that ‘foodcourt is on show so we can not enter’. In fact, we were…
![ireappos-article-franchise-relationship-1](https://www.ireappos.com/news/wp-content/uploads/2017/08/ireappos-article-franchise-relationship-1.webp)
Franchise Relationship
In a seminar I held on ‘Franchise Your Business,’ several participants asked ‘How to choose a good Franchisor.’ Some participants…
![iREAP Article - CUSTOMER RETENTION](https://www.ireappos.com/news/wp-content/uploads/2017/07/ireappos-news-tips-business-strategy-ireap-article.jpg)
CUSTOMER RETENTION
Many business people focus on strategies to find new customers (customer acquisition) and don’t pay much attention to the old…
![ireappos-news-tips-half-hearted-promotion](https://www.ireappos.com/news/wp-content/uploads/2017/07/ireappos-news-tips-half-hearted-promotion.webp)
HALF-HEARTED PROMOTION
Readers, businessmen often create a marketing program or an attractive promotion so that customers want to come. Voucher awarding program…
![ireappos-news-tips-miscommunication](https://www.ireappos.com/news/wp-content/uploads/2017/07/ireappos-news-tips-miscommunication.webp)
MISCOMMUNICATION
When I was going to write this article, I rememberes some occurrence that ever happened when I met the sellers…
![ireappos-news-tips-hayy-employee-sama-dengan-satisfied-customer](https://www.ireappos.com/news/wp-content/uploads/2017/06/ireappos-news-tips-hayy-employee-sama-dengan-satisfied-customer.webp)
HAPPY EMPLOYEE = SATISFIED CUSTOMER
Every day, your customer interacts directly with the ‘company’ through the assigned employees to serve them. This means that the…
![ireappos-news-tips-customers-reason-not-to-buy-the-product](https://www.ireappos.com/news/wp-content/uploads/2017/05/ireappos-news-tips-customers-reason-not-to-buy-the-product.webp)
Customer’s Reason Not to Buy The Product
As a business consultant, I still spent some time for once in a while to be mystery shopper directly. I…
![ireappos-news-tips-integrated-marketing-communication](https://www.ireappos.com/news/wp-content/uploads/2017/05/ireappos-news-tips-integrated-marketing-communication.webp)
INTEGRATED ‘MARKETING’ COMMUNICATION
Many SMEs businessmen who are still do not understand about how to communicate the integrated ‘marketing’ (Integrated Marketing Communication/ IMC).…