Types of Digital Marketing Ads for Business Promotion

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Type of Digital Marketing Ads

One of the implementations of digital marketing strategies is installing digital advertising or digital advertising. Digital advertising is promoting a business, goods, and services through a platform by paying a fee. What types of ads? Then, how many types of online advertising are there? Read more here.

How Many Types Of Online Ads Are There?

There are nine digital advertising types: display ads, social media advertising, video ads, search ads, email marketing, native ads, mobile advertising, paid search, paid social and remarketing. Here’s the explanation:

1. Image Ads (Display Ads)

If you want to attract the attention of potential customers to increase brand awareness and make purchases, you need to try placing image ads (display ads). The strength of image ads lies in their eye-catching visuals with fixed-sized display ads, which can adapt to the size of the screen on which you place your ad.

In image ads, you can include text and animation. Usually, this type of ad will appear on third-party websites as banners, pop-ups, landing pages, and flash ads. Display ads are more affordable than other types of ads. 

Image Ads (Display Ads)

2. Advertising on Social Media (Social Media Advertising)

Social media advertising is ads run on social media platforms, such as Instagram, TikTok, Facebook, Twitter, and others. The choice of ads that appear on the user’s social media homepage is diverse. There are display ads, video ads, and audio ads. In addition, you can advertise according to your target market through demographic settings (gender, domicile, occupation, age, educational background, and age). By using social media advertising, you will be helped to reach a more comprehensive and targeted audience.

3. Video Ads

Video ads or videos are effective online ads to reach audiences because they are interactive. Information related to your products can be more accurate and detailed with moving images and audiovisuals. Usually, video ads appear the first time you visit a social media or website. You can also integrate video ads as display ads and native ads.

4. Search Ads

Search ads are included in the search engine marketing (SEM) strategy. SEM aims to increase the readability or appearance of your business website in search engines by paying a fee according to the provisions. Search ads, better known as pay-per-click (PPC), will appear at the top when internet users type specific keywords in search engines.

5. Advertising Using Email (Email Marketing)

Email marketing is advertising that utilizes email delivery to promote a product, both goods, and services. Email marketing can range from newsletters to attractive offers, such as discounts, vouchers, flash sale information, and more. Based on the results of research by McKinsey and Company, email marketing is not only cheap but 40 times more effective than advertising on Facebook and Twitter.

Well, you can use email marketing to encourage potential customers to make purchases and maintain good relationships with customers. But before doing email marketing, you must first have an email database of customers and potential customers. Usually, you can get an email address by filling out certain forms on the website landing page or user surveys.

6. Native Ads

Native ads are similar to display ads. However, native ads are ads that appear using a format or layout according to the platform you choose. This type of online advertising looks like any other content on a forum, so it’s less distracting to users and more relevant. Several types of native ads that you can choose from are promoted listings, paid search ads, in-feed units, and custom ads.

7. Mobile Advertising

Mobile advertising is a digital advertisement that runs on mobile applications through push notifications, SMS, and MMS. Mobile advertising can help you increase conversions, considering that most people can not be separated from the activity of using smartphones. Even so, it would help if you still were careful in running these ads. This is because sending notifications or SMS containing promos too often can disturb the comfort of potential customers.

Mobile Advertising

8. Paid Search

You can find a paid search on various engines, including Google. Google ads is a paid search service from Google that has many features, including intelligent campaigns. Before using paid search, you must first research keywords that are popular and relevant to your business.

The right keywords typed in by potential customers will bring your business to the top of the search results. Another paid search feature is a description of the ad or ad in front of the advertised website page.

9. Paid Social

Paid social is a paid advertisement that is available and will run on social media platforms, including Instagram, Facebook, Twitter, LinkedIn, YouTube, and TikTok. Before running a paid social ad, you can choose the purpose of advertising. For example, to increase brand awareness, engagement, website traffic, followers, conversions, and so on. On Instagram ads and Facebook ads, you can place ads in the form of photo ads, video ads, to carousel ads (you can mix photos and videos up to 10 in 1 content upload).

10. Remarketing/Retargeting

Remarketing means advertising that targets people who have visited a website. Whether making a purchase or just looking around. Retargeting ads that contain your business or product will appear on the following webpage your audience visits. This digital ad may occur when the audience is watching a video on YouTube. The purpose of remarketing is to encourage potential customers to return to visit the website or application, not change their minds about buying products, to make purchases.

Digital advertising is part of a digital marketing strategy that can help you increase brand awareness and sales turnover. When doing digital advertising, you can try several types of ads that are relevant to the business and products you offer. Now, after knowing the various digital marketing ads, apply an Effective Digital Marketing Strategy.