The capital to open a cafe can be adjusted according to your budget and needs. The principle is, as long as you’re willing to make an effort, there will always be a way for you to start your own cafe business. But before you start, let’s find out the business opportunities in the cafe industry this year.
Cafe Business Opportunities That Can Bring Profit to Entrepreneurs
1. Growing Culinary and Coffee Industry
After the end of the pandemic and people are able to resume their activities freely, many of them start to gather and spend time in cafes.
In fact, according to news on Tribun News in November 2022, coffee transactions in Indonesia have been growing every year.
Moreover, Airlangga Hartarto, the Coordinating Minister for Economic Affairs, mentioned to Kontan.com that coffee production has increased by 250% in the past 10 years to meet the demands of coffee lovers in society.
2. Increasing Consumer Demand for Quality Coffee
Coffee enthusiasts nowadays seek various types of coffee beverages made from high-quality coffee beans.
They go from one cafe to another in search of their preferred taste. This is definitely a promising opportunity, especially if your cafe also offers coffee beverages...
3. No Coffee, No Work
The current lifestyle of the millennial generation is closely associated with the habit of enjoying coffee together while hanging out, working, or even during meetings.
In fact, many people consider drinking coffee as a ritual, leading to the emergence of the phrase “No Coffee, No Work.” This trend has created promising opportunities in the cafe business.
4. Adjustable Capital
Indeed, opening a cafe requires capital. You can read about the initial capital for opening a cafe to understand it better. However, the amount of capital can still be adjusted according to your needs.
For example, if you only have a budget of 10 million Rupiah as initial capital, you can still start a cafe business. You can make use of the available space in your house.
Then, use the available funds to purchase high-quality raw materials. With this approach, you can already open a home-based coffee cafe.
Effective Strategies to Increase Cafe Business Profit
Considering that you are not the only one interested in opening a cafe, it’s natural that the competition in the cafe business is quite intense. Therefore, you need effective strategies to increase your business profit.
Here are some tips to make your cafe profitable:
1. Understand Your Potential Customers Well
It’s important to know who will become your loyal customers at the cafe. Find out as much as possible about their age, preferences, lifestyle, and main reasons for visiting a cafe.
If your target customers are professionals who need a good cup of coffee to start their day, make sure your cafe’s coffee menu has its own characteristics and uses high-quality coffee beans.
On the other hand, if your target customers are people who need a warm and comfortable atmosphere for work, discussions, or simply hanging out and relaxing, provide what they need.
2. Must-Have Fast and Stable Internet Connection
People come to cafes with various needs, and one of the crucial needs is a fast internet connection or WiFi.
Undeniably, in today’s modern society, people are heavily reliant on gadgets. Even when they are in a cafe, they may be working, attending meetings, or simply surfing the internet.
3. Innovative and Non-Monotonous Menu
Visit various cafes and learn about their available menus. Then, create your own innovative menu that is not monotonous, and if possible, introduce new menus regularly.
Providing unique food and beverages, whether with a local or international touch, can attract customers and make them keep coming back to your cafe.
4. Excellent Customer Service
Make sure all your staff are well-trained in terms of friendliness, speed, and accuracy in serving customers.
Give special attention to loyal customers, such as by offering a loyalty program, free food and drinks on their birthdays, and so on.
When customers feel valued and satisfied with your service, they are more likely to return and recommend your cafe to others.
By the way, there’s currently a trend of outdoor cafes with a natural ambiance. Check them out here, who knows they might inspire you: Instagrammable Outdoor Cafes, Here Are Some Concept Examples.