Digital Marketing Strategy: Definition, Benefits, and Types

apa itu strategi digital marketing

digital marketing benefits

Human life is dynamic, changing according to the conditions around it. This also applies in the business world which continues to change in line with technological developments. So it is natural that in today’s digital era, marketing and marketing strategies must also adjust so that what is called a digital marketing strategy appears. What is a digital marketing strategy? What are the benefits and types of digital marketing strategies? Read more in this article, come on.

What is a Digital Marketing Strategy?

A digital marketing strategy is an effort or activity to promote brands, products, services, and business services using digital media. Several types of digital media are commonly used, including social media, websites, email, search engine marketing, and so on.

That is, all promotional and marketing activities utilize electronic media and internet technology. In this way, the marketing objectives of the small, medium, and large businesses can reach a wider market, get more customers, and increase sales

The Benefits of Implementing a Digital Marketing Strategy for Online Business

When doing promotions and marketing, surely the goal you want to achieve is to get as many potential customers as possible who know your products, services, business services, or brand well. If the implementation is done conventionally, obviously you need a lot of marketing personnel, it takes a long time to reach the target and of course large advertising and operational costs. That is why you need to implement a digital marketing strategy. The following are the benefits that you can get if you apply a digital marketing strategy, including:

digital marketing strategy

1. Implementing a Digital Marketing Strategy can Save Promotion, Advertising, and Operational Costs

If the business is still new, you do need to spend money to do branding and build brand awareness. However, because digital marketing strategies can be implemented through social media platforms, websites, email marketing, and other digital channels, the costs for promotion, advertising, as well as operational costs in carrying out promotional and marketing activities are much more efficient.

2. Doesn’t Require a Large Sales Team

Implementing a digital marketing strategy using various digital platforms does not require a large sales team. To run a campaign on social media, you only need a social media admin. As for marketing using a website, just look for a reliable digital marketer who can help you optimize website performance. Likewise, if you need an email and customer service team to serve customers. This means you no longer need to hire multiple salespeople to serve customers on your digital channels.

3. The Marketing Team Doesn’t Have To Go To The Field

Promoting and selling online do not require marketing personnel who go directly to the field, do door-to-door sales, or visit customers one by one. All promotional and sales activities can be done online. In this way, operational costs can be reduced or diverted for business development.

Then, how to sell online on various digital platforms? You simply provide a variety of creative content and display it digitally on the internet. It’s the content that will actively “work” to get potential customers for your business. With a note, you set a digital marketing strategy that is right on target, supported by good SEO (search engine optimization), search engine marketing (SEM), email marketing, internet marketing, as well as social media marketing (SMM) techniques.

4. Easier and Faster Product Branding Process

You don’t have to bother printing brochures, pamphlets, or advertising flyers, then distributing them. You also don’t have to spend a lot of money to order billboards or open a booth in a potential market.

For each product you market, you can simply build product branding easier and faster if you use a digital marketing strategy. The trick, all you have to do is post interesting ads, create inspirational content related to the products you want to promote on social media, and also create supporting articles on the website.

The purpose of creating content for branding is so that potential customers can find your product in search engines when they need it. In other words, you can create your product branding as a solution to overcome the problems faced by customers.

5. More Optimal Business Growth

Utilizing the right digital marketing strategy can make marketing your products faster. You just need to set a more specific target customer (you can use various digital marketing tools to facilitate this process). After that, do analysis and evaluation of the digital marketing strategy that you have done. As a result, you can use it to determine a better digital marketing strategy in the future.

The implementation of a digital marketing strategy that is right on target and based on the results of analysis and evaluation, will help you reach a wider market. Not only the domestic market but there are also many online businesses whose products have now been marketed overseas. Automatically, your business growth will be more optimal and bring greater profits.

types of digital marketing strategies

Types of Digital Marketing Strategies

To be able to implement a digital marketing strategy, you need to know the types of digital marketing strategies. Several types of digital marketing strategies that have the potential to help you grow your business include:

1. Email Marketing

Email marketing is a way to market your products, services, or business services, or introduce your brand to customers via email. In an email, you don’t just talk about products, but you can provide useful, inspiring content, introduce product advantages, provide additional benefits (discount vouchers, promos, and so on), as well as content that aims to build interaction with customers.

2. SEO (Search Engine Optimization) Techniques

SEO techniques are search engine optimizing activities where you need to do on-page SEO and off-page SEO to make your business and products easy to find in search engines.

3. Social Media Marketing

Social media marketing is implementing a digital marketing strategy using social media, such as Instagram, Facebook, and Twitter. To implement this type of digital marketing strategy on social media, you can create an interesting content about your business, product, or organic content that inspires, entertains, and educates. In addition, social media marketing can be maximized by creating giveaways, collaborating with influencers, and even being able to place advertisements on each of the social media users..

4. Website

The digital marketing strategy uses a good website to build a brand reputation, as a brand image, and increase brand awareness. You can create various content on your website with relevant keywords so that your website is easily found in search engines when potential customers are looking for certain information.

In addition to the benefits and types of digital marketing strategies that have been reviewed in this article. There are still many things about digital marketing that you need to know. To maximize the application of digital marketing, learn and apply customer journey mapping as well.